What is a web framework and what’s in it for me?
A web framework provides the core code library or foundation on which to build your site. I can then develop your theme on top of that code, customizing the design and functionality as needed. No need to reinvent the wheel, starting over every time you create a new site.
With WordPress you can think of the framework as the parent theme and the customization as the child theme. This parent – child method allows your sites foundation (parent theme) to be updated as needed without modifying your specific customizations and design (the child theme).
Simply stated a web framework makes web development life easier, saving time, money and a lot of headaches. It allows me to get you up and running faster, building your site on an up-to-date, proven code structure that adheres to current web industry standards. Best of all frameworks are supported and updated, unlike some “cool” themes offered on WordPress theme broker sites.
Developing a site from scratch is expensive, proprietary and locks you in. If your developer goes away, good luck finding someone that can understand everything they did and pick up where they left off. Open source platforms like WordPress put you in good company with hundreds of experienced developers and a huge support community.
The Genesis framework gives developers a head start, providing reduced development time, clean quality code, upgrades, and a large support community. DYI types will have a learning curve and have to purchase the framework, but for those hiring a Genesis developer that’s not an issue.
Why the Genesis framework is the smart choice for your WordPress website.
The Genesis framework is THE most popular WordPress framework; just do a search and you’ll see what I mean.
Emphasizing some of the advantages mentioned above, here’s a list of some great features and benefits of the Genesis framework.
- Quality code — Clean, uncluttered, secure, robust, up-to-date, and SEO friendly code is what you get with the Genesis framework. This means your site is up-to-date and meets web industry standards. You have no worries, as it’s always compatible with the latest version of WordPress.
- Reliable support — Forget waiting days to get a reply to your email from a developer across the world. StudioPress, the developers of the Genesis framework, provide a timely support ticket system, forum and useful tutorials. Plus, since it’s so popular you can take advantage of the huge Genesis community, which is loaded with talented and helpful people offering their advice and tutorials for free.
- Child themes — The Genesis framework allows you to change the look of your site by customizing the child theme, leaving the core parent theme intact. This means you can update the parent theme without loosing your customizations in your child theme. Not all WordPress themes offer this. Without child themes you need to redo any previous customizations each time your WordPress theme is updated.
- Built in features and premium plugins — Right out of the box the Genesis framework offers built in SEO settings, mobile responsive child themes, and quality Genesis specific premium WordPress plugins.
- Consistent architecture — Once you understand the Genesis framework you can use that knowledge to build or customize a new child theme because you already know the way things work.
- Affordable with endless possibilities — Whether you’re working with a Genesis developer or doing things yourself, the Genesis framework and child themes are inexpensive. Start small and grow your site on your terms and budget. With the powerful duo of WordPress and the Genesis framework, if you can imagine it you can do it.
The bottom line
The Genesis framework is a win – win proposition for everyone involved. While there is a learning curve (this is not an automated fill in the form, check a box website builder), you get the support, quality code and resources to build a successful website that works for you!
Need more convincing!
Visit these pages on the StudioPress website to learn more about the Genesis framework, child themes and how they build on the WordPress platform.