Internet Marketing also refereed to as online marketing or digital marketing, starts before any design or code. A successful internet marketing campaign starts with useful, relevant content delivered via blogs, social media, videos and more.
Drive traffic to your site with search engine optimization. Capture and generate leads through optimized landing pages. Keep subscribers engaged and informed through email marketing campaigns. Use Google Analytics and Webmaster tools for analysis and reports. Make sure your website is mobile responsive to display properly on smart phones and tablets.
Developing an Internet marketing strategy is key to growing your business.
Below is a list of some of the more important components of an Internet Marketing Strategy. Many elements of these services are included in my Website Design & Development Packages and Website Hosting & Maintenance Plans.
Content Marketing
What makes content marketing different from traditional copywriting is that it uses blogs, social media, videos and more to deliver your message. Creating useful, relevant, content for your target market is the cornerstone of any successful Internet marketing strategy.
Effective messaging is vital to get noticed by prospective customers and clients, getting them to subscribe to your content and share it with others. Quality content establishes trust & authority to convert these prospects into loyal repeat customers.
To learn more about online content marketing visit Copyblogger membership and get their free 20-part course. It lays the groundwork for a succesfull Internet marketing strategy.
Hire Me to help you put all the pieces together, builiding a website that gets results and works for you.
Search Engine Optimization (SEO)
While content marketing is the cornerstone of an Internet marketing strategy, SEO drives the traffic to that content and get’s you ranked on the SERPs, short for “search engine results page”. It’s important to work out your SEO strategy at the same time you’re creating your site outline and content.
I can help you with the right tactics and technical advice to get you up and running. However, an organic SEO campaign takes time and research.
It’s a process that starts with determining the right keywords or search phrase you want to be ranked for. Google Analytics and Webmaster tools are also integrated into your website, providing you the information and means to improve your ranking and traffic over time.
Do you need an SEO?
Read this article from Google to learn more.
Social Media Marketing
Social media has changed our culture and the way we communicate. Used effectively, it can be a game changer for your business. Like all Internet marketing efforts, social media marketing requires you to ask the right questions and develop an appropriate strategy for your business. It takes time and effort, but at the end of the day, it is an important ingredient to a successful web presence.
Facebook, Twitter, Google+, LinkedIn, YouTube, Instagram, Pinterest and many others, can all play a role in your social media marketing. Building relationships, authority and trust via these sites will generate a loyal following and help your business and your message go viral. Creating links from these sites back to your site will generate even more traffic.
I’ll get you started with some general consulting and advice. I’ll also set-up links from your website to your social media sites. Need to get some social media sites set-up? I can help with that too!
Email Marketing
Email marketing is a powerful, cost-effective component to your Internet marketing strategy. Like everything else though, it just needs to be done right. You can’t expect to just “batch-and-blast” your way to success.
Delivering valuable content, well thought out subject lines and a unique perspective, will get those messages opened, read and shared. All of which ultimately comes back to you via referrals and word-of-mouth.
Built over time, an email list contains subscribers that want to connect with you and receive your information. This makes it an invaluable resource to grow your business!
There are a number of web based software solutions on the market to manage your subscriber lists and campaigns. I like Mailchimp and Aweber because of their robust set of features and add-ons. Mailchimp also has a free account, which is certainly a good thing when your just getting started.
Start building your email marketing campaign today, I’ll help you!
Blogging
What is a blog? A blog or web log, is really just a website that allows your subscribers to interact with you through comments. It’s where you educate, entertain and engage your readers.
Why do I need a blog? Your blog is the hub of your online content, your community. It’s where you drive people to from all your social media sites, press releases, and traditional marketing efforts. Blogging is a great way to establish credibility, authority and trust.
Search engines love good blogs! Providing, useful, fresh information to your target market will build your online presence, improve your search engine ranking and generate traffic over time.
Is blogging for me? Blogging requires no technical knowledge since WordPress makes it so easy to publish your content. However, a successful blog requires a strategy. You need to consider the reasons, outcomes and goals of your blog before you do anything. It’s important to do your homework and make a commitment to post content on a regular basis. Creating a blog and letting it sit idle is worse then doing no blog at all.
Online Video Marketing
Online Video is the future of content marketing.
Web video viewership is experiencing amazing growth. Social media sites like You Tube and Vimeo make it easy to share your video and create your own channel, a huge part of your SEO strategy.
Think video is too expensive or difficult to do? Think again!
You can do this, I can help. Here are a few videos to inspire you.
– Show Me Something
– Joe Pulizzi: The growth of video content…
Marketing With Infographics
They say a picture is worth a thousand words. Engage your visitors with a compelling visual representation of your message or data. Infographics— also know as information graphics— tell a story through an illustration.
Great for blog or social media posts, Infographics grab your attention and are a good alternative to plain text. Studies show that 90 percent of information that we remember is visual. A visually appealing infographic is more likely to be shared, reinforce your brand and drive traffic to your site.
For more information on Infographics, check out 6 Benefits of Using Infographics from the Search Engine Journal. Want to learn how to make your own infographic? Lynda.com has a great course targeted at bloggers called Infographics: Visualizing Relationships. While you’re there check out some of there other courses too. I love those guys, a great way to learn! The illustration for this section is from them (click it to enlarge)
Landing Pages – Lead Capture
A landing page targets a specific segment of your market with the sole purpose of getting them to perform a single action like subscribe to an email list or purchase a product. Landing pages are simple and to the point with a single focus and call to action.
A successful landing page starts with a good headline and continues with a message that is to the point and directed solely to the needs and benefit of the prospect… from their point of view. Linking your online ads to a landing page is ideal.
Landing pages help generate traffic and turn that traffic into customers.
To learn more how landing pages can help your business, download this e-book (PDF), below, from the folks at Copyblogger.
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